Thomas Cook launches smaller outlets to tap tier-III cities

Travel services provider Thomas Cook India said that it has launched small outlets, Thomas Cook Mini, in a bid to tap tier-III cities in the country. The outlets will provide ease and access to the customers for swift foreign exchange transactions, the company said in a filing to the Bombay Stock Exchange. Thomas Cook India COO Foreign Exchange and Head Visas Mahesh Iyer sai, "With our internal data analysis clearly revealing the untapped yet high potential of tier III markets, a low cost, rapid penetration model was mission critical, and our Thomas Cook Mini fits the bill perfectly." The company plans to harness this model to scale up operations for other ancillary travel related services, he added. In a BSE filing, Thomas Cook India said the technology assisted outlets will be manned by a small team for online connectivity to central systems. Meanwhile, shares of the company were trading at Rs 192 apiece, up 1.83 per cent from the previous close at 11:53 hours on BSE.