Surya Roshni ties-up with Snapdeal to enter e-commerce space

Lighting & steel tube products maker Surya Roshni Ltd on Wednesday said it has entered into a strategic alliance with Snapdeal, country’s largest online marketplace, to sell its LED bulbs via e-commerce platform. “Surya Roshni and Snapdeal partnership makes LED bulbs affordable for all,” the company said in a filing to the Bombay Stock Exchange on January 13, 2016. The company said that its 7 watt Surya LED bulbs will be available on Snapdeal at most affordable prices. Also, the partnership initiates a disruptive trend in energy conservation by making LED bulbs affordable and within reach of millions of people in tier 2 and 3 areas who otherwise would have found LED bulbs inaccessible and unaffordable, it further said. Surya’s eco-friendly and energy saving LED bulbs will be available for sale on the e-commerce website from January 2016, it added. Meanwhile, shares of the company were trading at Rs 152 apiece, down 6.58 per cent, from previous close on BSE at 13:43 hours.