Bharti Airtel too unveils per second plan

Bharti Airtel, India's top mobile operator, said that it had launched a per-second billing plan, a reaction to increasing price competition in the world's fastest-growing mobile market. Customers will be charged 1 paise per second for all local and national long-distance calls within Bharti's network and Rs1.20 paise per second for calls to other network, it said. Bharti Airtel is facing tough competition from smaller rivals, including Tata Teleservices which has grabbed market share with its per-second billing system. The 'Freedom Plan', as it is called, will be available across the country in all the 4.25 lakhs towns and villages covered by the Airtel distribution network. It will be an attractive proposition for customers who desire a one-second pulse. Other customers can subscribe to the ‘Airtel Advantage’ plan that offers 50 paise per minute tariff for all calls within Airtel Network and 60 paise per minute off net.