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Thursday, March 23, 2006

Sharekhan - HLL


Hindustan Lever
Cluster: Apple Green
Recommendation: Buy
Price target: Rs300
Current market price: Rs256

Price target revised to Rs300
We expect the home and personal care (HPC) product business of Hindustan Lever Ltd (HLL) to grow at a compounded annual growth rate (CAGR) of 18.5% over CY2004-07E for three reasons.
  1. The consumption of HPC products is rising due to a rise in the personal disposable income of Indians and the increased demand for such products from the rural markets.
  2. Shampoos and deodorants are the fastest growing segments in the fast moving consumer goods (FMCG) sector (both growing at 30%+) and HLL has a significant presence in both the categories.
  3. HLL has restructured its major brands, eg Fair and Lovely and Lakme, which are expected to perform better as a result